The Super Bowl is a great time to go shopping. The malls are empty and it is the time of year when you can start to look at spring clothes. However, with the 49ers playing this year, I felt that as a resident of SF, I needed to watch the game. It was a good game with a rough ending.

The highlight of a Super Bowl party is the extremes of sweet and salty food. I took the game as an opportunity to make pretzels for the first time with cheese sauce. The recipe was posted on Pinterest from the site Smells Like Home. Although it took more time than I originally anticipated, the work was worth it. I doubled the batch and was pleased that I did. However, my mixer had mixed feelings about handling that much dough. The cheese sauce was OK. Next time I may try to make a sour cream or ranch sauce with chives.

On the tech side of the world, it is great to see the evolution of big companies using social media. @Oreo rocked it. With the power outage they quickly came up with a witty tweet. Articles today credit the fact that they had a team setup with complete control to execute on a real time campaign. The work really paid off in terms of buzz. I would be curious though if they will be able to correlate it back to Oreo sales.